That Pakistanis' are a creative people was proved yet again when an advertisement company smartly turned the WikiLeaks saga to its advantage by using the whistle-blowing website's name to plug a new line of sanitary napkins.
     
WikiLeaks became a household name following the release of confidential US diplomatic cables at a time when "Butterfly" -- the new line of sanitary napkins -- needed a grand introduction to penetrate the Pakistani market.
    
RG Blue Communications, a Karachi-based company, decided to marry the two with the punchline: "WikiLeaks Butterfly doesn't".
   
Amjad Hussain, head of business development at RG Blue, told 'The Express Tribune' that the advertisement had got a good response and, so far, "nobody has said it's in bad taste yet!" According to Hussain, Butterfly was a new client that had recently signed with his firm.
     
The company loved the idea when it was pitched to them and the campaign was rolled out very quickly, he said.
     
Munir Bhatti, the agency's art director, has been inundated with phone calls since the billboards were put up in Karachi.
 
"I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks, and that's what this is," he said.
     
Advertisements for the Nando's chain of restaurants in Karachi too have been a talking point of late -- the most interesting one being on the Shoaib Malik-Sania Mirza marriage: "Shoaib, why go to your neighbours when you can get hot chicks at Nando's!"